On October 23, 1858, Henry Clapp, Jr., published the inaugural issue of The Saturday Press.
This "Card" announces the second year of the Saturday Press and discusses its subscription crisis, claiming that aside from receiving "extensive celebration," the paper needs "an extensive subscription list" (2). The "Card" claims that the paper needs thousands more subscribers and fewer advertisers to carry on at the same rate and at the same quality of the previous year. To further illustrate the "crisis," the "Card" includes a letter from the "personal friend" of the Saturday Press, H.C., Jr.
Clapp includes a letter from the paper's "friend," H.C., Jr., that discusses the brilliance of the Saturday Press and the paper's subscription "crisis" (2).
A note before the "Card" asks subscribers with annual subscriptions to renew them as soon as possible. The card announces the second year of the Saturday Press and discusses it's "subscription crisis" (2).
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